Sunday, 19 April 2020

IMPACT OF SOCIAL MEDIA AND TECHNOLOGY ON THE MUSIC INDUSTRY



            The competition in the music industry tends to increase tremendously as more music is being streamed and downloaded for free or at a very low and affordable cost every day. Thousands of songs, albums, podcast, online reggae shows are being uploaded to the internet on a daily basis.
            Access to albums and favorite songs by fans all over the world has never been easier. Through the use of services like band camps, sportify and sound cloud, you can stream your favorite music online. Also increase in the connectivity rate and rise in content distribution options for musicians on the internet has caused a shift in the music industry, for not only large records conglomerates but also smaller and independent radio labels.
Social media platforms like facebook, twitter, instagram have given musicians more control over their music distribution. This has led to a saturated and highly competitive environment for music artists. Through social media music platforms, listeners are now empowered with the ability to discover new contents that normally they would have missed and have more choice than ever and helping to boost the career of their favorite musician. The music industry is constantly evolving and social media has been a major cause in the last decade. So, if you are an artist don’t neglect the power of social media platforms due to your personal opinion or view of them. If your audience is there, take advantage of that and  promote your career big time.

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