Ever since the introduction of advertisement on radio
and television, music has always gone hand in hand with it. Well, most people
sees it as a ritual, but here we are discussing "music
as a tool in advertisement and how advertisers make the most of it".
Firstly, music has an emotional
impart and study shows that the same part of the brain used for processing
music is also responsible for memory. Advertisers use music to evoke emotion in
viewers, either happy, sad, excitement etc based on the type of product they
are displaying. Also, musicians can be used to get the fun for a brand
personality targeting a particular type of audience demographic. That is to say
that the music in the AD’s can easily tell youn if the product is directed
towards children, youth or the older populace of the community.
Another factor which make
advertisers use music is the artist influence. Feauring a well known song or
well known artiste can bring about a further visibility on a campaign,
resulting to more patronage. Additionally, using less successful songs by
unknown or upcoming artiste can also bring exposure for the artiste and soong.
Thereby btingign more money for them and motivation in the process.
Music is a universal language and
can commmunicat beter to the audience, so why not incorporate music into your ads and believe
you me you will be glad you did it.
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