ROLE OF MUSIC IN ADVERTISING

            Ever since the introduction of advertisement on radio and television, music has always gone hand in hand with it. Well, most people sees it as a ritual, but here we are discussing "music as a tool in advertisement and how advertisers make the most of it".

            Firstly, music has an emotional impart and study shows that the same part of the brain used for processing music is also responsible for memory. Advertisers use music to evoke emotion in viewers, either happy, sad, excitement etc based on the type of product they are displaying. Also, musicians can be used to get the fun for a brand personality targeting a particular type of audience demographic. That is to say that the music in the AD’s can easily tell youn if the product is directed towards children, youth or the older populace of the community.

            Another factor which make advertisers use music is the artist influence. Feauring a well known song or well known artiste can bring about a further visibility on a campaign, resulting to more patronage. Additionally, using less successful songs by unknown or upcoming artiste can also bring exposure for the artiste and soong. Thereby btingign more money for them and motivation in the process.

            Music is a universal language and can commmunicat beter to the audience, so why not  incorporate music into your ads and believe you me you will be glad you did it.

ANCIENT LAWS THAT NEVER FAIL

How I wish we can Write down these, and paste them by our bed sides to memorize, and Cross check our lives regularly!

-To be rich,       - Give.

-To succeed,    - Serve.

-To laugh,        - Make someone laugh.

-To prosper,      - Be honest.

-To excel,          - Be faithful.

-To go far,         - Get up early.

-To change someone,  - Change yourself.         

                

-To be great,       - Be disciplined,

-To be strong,     - Pray often.

-To do a lot,         - Speak little.

-To be fruitful,     - Praise God.

-To live well,         - Forgive.

-To talk well,         - Bind Anger.

-To sleep well,      - Work hard.

-To be loved,        - Love.

-To be a good husband, - Listen to her.

-To be a woman,  - Submit yourself.

-To be respected, - Be polite.

-To bind Satan,     - Sanctify yourself.

-To grow in faith,  - Meditate on the word of God always.

None of these has ever failed!Give it a trial, and see for yourself.

Share with others  as I have shared with you, please!!

IMPACT OF SOCIAL MEDIA AND TECHNOLOGY ON THE MUSIC INDUSTRY

            The competition in the music industry tends to increase tremendously as more music is being streamed and downloaded for free or at a very low and affordable cost every day. Thousands of songs, albums, podcast, online reggae shows are being uploaded to the internet on a daily basis.

            Access to albums and favorite songs by fans all over the world has never been easier. Through the use of services like band camps, sportify and sound cloud, you can stream your favorite music online. Also increase in the connectivity rate and rise in content distribution options for musicians on the internet has caused a shift in the music industry, for not only large records conglomerates but also smaller and independent radio labels.

Social media platforms like facebook, twitter, instagram have given musicians more control over their music distribution. This has led to a saturated and highly competitive environment for music artists. Through social media music platforms, listeners are now empowered with the ability to discover new contents that normally they would have missed and have more choice than ever and helping to boost the career of their favorite musician. The music industry is constantly evolving and social media has been a major cause in the last decade. So, if you are an artist don’t neglect the power of social media platforms due to your personal opinion or view of them. If your audience is there, take advantage of that and  promote your career big time.